What does Pace have in common with Dartmouth, Emerson, NYU Stern, the Harvard Kennedy School, and the Sotheby Art Institute? Each prestigious institution of higher education has chosen Digital Pulp, a digital design firm in New York City, to redesign their websites.
“The Pace website is our A-number 1 recruiting vehicle,” says Susan Kayne, assistant vice president of Marketing Communications for Pace. “It needs to work really hard to sell the Pace brand of education to prospective students. We underwent a thorough search of web design firms before landing on Digital Pulp. They have the expertise and experience in higher ed to help us leverage digital technology to the benefit of prospective students and the entire Pace Community.”
One of the first digital design companies in NYC, Digital Pulp has been in business since 1996. They have developed an expertise in the field of higher ed but also work with clients such as Continental Airlines, Mikimoto, the Visiting Nurse Service of New York, Lancôme, Redken, Bausch & Lomb, GMHC, and the Jack Kent Cooke Foundation.
The process of redesigning Pace’s site began in June, with a series of exploratory meetings with key stakeholders—deans, students, and senior administration. The Digital Pulp creative team gained a lot of insight from these discussions, as well as from reviewing current website analytics. The bottom line: Pace’s website needs to better define Pace as an institution, showcase academics and student life, and engage visitors through dynamic content.
University Relations is working with Digital Pulp on site strategy, architecture, design, and design production. ITS will take the lead on integration and back-end coding and development. The new site will be launched in phases with the first phase launch planned for January 2013.