On Tuesday, April 2, join the Lubin School as they welcome 30-year PepsiCo veteran Mario Mercurio as part of the Executive in Residence program, which brings CEOs, presidents, chairs, and other top executives to visit the campus for a day and interact with students and faculty.
His lecture topic is: “The Pepsi Cola Strategy: Performance With Purpose” and will feature promotional spots from the Super Bowl, and showcase Pepsi’s partnerships with Beyoncé, One Direction, Drew Brees, and others.
Mercurio is senior vice president and general manager of the Franchise Business Unit (FBU) of Pepsi-Cola North America Beverages (PCNAB), PepsiCo’s refreshment beverage division in the United States and Canada. Based in Somers, New York, he has direct accountability for delivering brand and marketplace goals and driving mutually profitable growth with the company’s diverse network of independent bottlers.
Founded in North Carolina in 1965, PepsiCo has evolved into a multinational food and beverage corporation, overseeing such brands as Frito-Lay, Quaker Oats, Tropicana, and many others in addition to its namesake product, Pepsi Cola. As of 2012, PepsiCo products have been distributed across more than 200 countries, resulting in annual net revenues of $43.3 billion, which makes PepsiCo the second largest food and beverage business in the world.
For more information about this spring’s Executive in Residence and to RSVP to attend click here.