As faculty and staff, we know that Pace is a special place. We see this university’s outstanding qualities every day—in our talented community, innovative balance of liberal arts and professional education, and high achieving alumni, who are leading at every level of the professions. I am sure we have all had the experience, however, of speaking to friends or acquaintances and discovering that they don’t know what we know—that Pace can boast 34 Fulbright recipients, for example, or that our Performing Arts program gives students the opportunity to perform on Broadway while they are attending Pace, or that our internship program was named one of the top 10 in the nation.
We want the world to know what we know about Pace. To that end, we recently launched an exciting new advertising campaign that will spotlight points of pride across the University. Over the next three months of intensive enrollment activities, Pace ads will appear in the print and online versions of national and local news outlets, including The New York Times, The Wall Street Journal, The New York Post, and The Westchester Journal News. You will also see these ads on posters throughout our campuses. Our goal is threefold: to increase overall awareness, generate favorable opinions, and attract even more outstanding students to Pace.
To provide greater depth on the pride points highlighted in the ads, the campaign also features a companion website called Success Starts Here, which presents profiles of interesting and accomplished Pace students, faculty, and alumni: www.pace.edu/success-stories. I encourage everyone to spend some time reading through these stories, which will be refreshed on a regular basis. (You are welcome to submit story ideas to Susan Kayne at firstname.lastname@example.org.) Individually and collectively, they paint a beautiful portrait of Pace.
I am delighted to thank Susan Kayne, Marie Toulantis, and the University Relations team for spearheading this important effort. Every day is a great day to tell the world about Pace!
Stephen J. Friedman