Fit to Print

From ambush marketing to managerial frugality, and Tennessee Williams to Facebook, Pace faculty and staff are making their mark in the media.

Dyson Professor Barbara Friedman’s solo exhibit, Alpträume, will be on display through May 19 at The Painting Center in New York City.

Lubin Professor Dennis Sandler’s article, “Sport Participant Attitudes Towards Ambush Marketing: An Exploratory Study of ING New York City Marathon Runners” with Steve McKelvey and Kevin Snyder was published in the March issue of Sport Marketing Quarterly.

Dyson Professor Will Pappenheimer and a founding member of the artist collective, Manifest.AR,  have recently been awarded the ARtSENSE Commission at The Foundation for Creative Technology (FACT) in Liverpool, England for their proposal entitled ‘Invisible ARtaffects.’

Lubin Professor Emeritus Robert Isaak, PhD, gave a talk “On Becoming a Frugal Manager” on March 27 as part of the Last Lecture Series for professors who have just officially retired from Pace.

Dyson Professor Thomas Keith curated and hosted a tribute to Tennessee Williams at the Tennessee Williams/New Orleans Literary Festival on March 24.

Joe Bergin, PhD, was recently named Professor Emeritus in Residence at the Seidenberg School. Bergin also recently completed his new book Agile Software: Patterns of Practice.

Mediabistro Galley Cat interviewed Actors Studio Drama School Dean Emeritus James Lipton on the Bravo TV show taped at Pace, Inside the Actor’s Studio.

Lubin Professor Richard E. Ottoo, PhD, was featured in on his new contingency-claims model for valuing hydro-elective power investments.

Lubin School of Business Dean, Neil Braun was featured in AgendaWeek about acquiring a promising takeover candidate.

Mid Hudson News reported on the results of a study by Pace’s Michaelian Institute on potential fire department consolidation.

An Op-ed by Law Professor John Nolon was published by The Journal News.

Lubin Professor and Executive Director of Pace’s Center for Global Governance,  John Alan James was called upon by the Westchester County Business Journal to comment on what Cuomo’s election as governor has meant to New York businesses.

Ira Davidson, director of the Small Business Development Center at Pace told The Wall Street Journal online that cash mobs have no economic consequence. interviewed Lienhard faculty member Jane Dolan, RN, for a national cover story on how to return to the classroom.

Richard Shadick, PhD, director of the Counseling Center at Pace NYC, offered insight into coping with the tragedy that rocked St. Johnsbury in an interview with The Caledonian-Record.

The Los Angeles Times ran a story on Seidenberg doctoral student Arthur O’Connor’s research on Facebook’s relation to stock popularity.

Seidenberg Professor Darren Hayes, DPS, program chair and lecturer at Pace, was quoted in the E-Commerce Times on the ambitions of the Obama Administration. He was also quoted in Corporate Compliance Insights on the online legislation that the Obama Administration is enforcing.

With the proliferation of media outlets, one may think branding is easier but Lubin Professor Larry Chiagouris, PhD, told the Westchester County Business Journal the opposite is true.

Lubin Professor Paul Kurnit told Deliver Magazine that marketing efforts are most effective when not only targeting a specific segment of the population, women for instance, but targeting demographic segments within the segments. He also said Pinterest is the new darling of the Internet, but businesses have not really tapped into its potential in an interview with BusinessNewsDaily.